Note · 2 min read
An “As Seen On” Bar With Nothing Attached
This site does not publish it, and this is the explanation.
The pack contains a graphic carrying the logos of four national media brands under the words AS SEEN ON.
It contains no article, no segment, no date and no link.
This site does not publish the bar.
If the coverage exists, send the links and this site will print them — with pleasure, and with the dates.
Why not just publish it with a caveat
Because a logo is not read as a caveat. A reader scanning a page takes in four familiar marks and forms an impression in about a second; whatever sentence sits underneath them arrives later and weaker. Publishing the bar with a note saying this desk could not verify it would deliver the endorsement and keep the disclaimer.
There is also a plainer reason. Those are other companies' trademarks. Reproducing them as an endorsement of a product, without evidence that the endorsement exists, is not something this desk is willing to do on anybody's behalf.
What a verifiable version would look like
- The publication, the headline and the date.
- A link, or enough detail to find it.
- What the coverage actually said — a mention in a round-up is not an endorsement, and this site would print the difference.
- Whether the coverage was of this product or of the brand generally.
Still deciding?
The sentence to hold on to is the written pack’s own. Under Named list
it says: Follow the current bottle panel. The bottle panel is the one thing the pack does not contain, and everything else on this page follows from that.
- Three ingredients named, none with an amount
- No Supplement Facts panel was supplied to this site
- U.S. stocking partner for Cardio Clear 7
No price, no discount and no delivery estimate is printed anywhere on this site, because none was supplied to it.
The same rule, applied to two other things in this pack
A badge claiming 3X the power and nutrients
with no comparator named is not published as a fact, for the same reason: there is nothing in it that can be checked.
A coupon offering forty dollars off, whose code is blurred out in the supplied file, is not published either. A discount a reader cannot redeem is not information.
- not publishedAn
AS SEEN ON
barThe pack contains a strip carrying the logos of four national media brands under the words AS SEEN ON. This site does not publish it. No article, segment, date or link accompanied it, and reproducing third-party trademarks as an endorsement this desk cannot verify would be publishing a claim rather than a fact. If the coverage exists, send the links and this site will print them.
- not publishedA
Contains 3X The Power & Nutrients
badgePrinted on a supplied product scene:
Contains 3X The Power & Nutrients For A Healthy Heart
. Three times what is not stated, and a comparative claim without a comparator cannot be checked. The badge is described here and the scene it sits on is not published. - not publishedA discount coupon with the code blurred out
The pack contains a coupon graphic offering forty dollars off a next purchase, with the code itself blurred in the supplied file. This site does not publish it: a discount a reader cannot redeem is not information, and no price was supplied for it to apply to.
- publishedTwo stills from a promotional video
One carries the subtitle
Eat what you want.
The other carriesThere is one common vitamin…
— on a product whose three named ingredients include no vitamin at all. Both are published on this site in the claims section, as what they are: frames from the seller's own advertising, with the sentence burned into them. - publishedThree bonus ebooks
The 9 Cent Heart Attack Killer
,The Widow Maker File: 7 Warning Signs Your Doctor Will…
andThe 3 Minute Artery Flush
. Their covers are published and their titles are quoted. All three titles make disease claims that the product's own label does not make — the label sayssupports a healthy heart
— and this site has not read their contents and makes no claim about them.
This site does not publish a third party’s trademark as an endorsement it cannot verify, a comparative claim with no comparator, or a discount code that has been blurred out. It does publish the things it can describe accurately, including the ones that do the product no favours — because leaving them out would be a different kind of editing.
Questions
Are you saying the coverage does not exist?
No. This site has no idea whether it exists. It is saying that nothing in the pack shows that it does.
What would change your mind?
A link. One link, to one piece of coverage, and the bar goes up with the citation beside it.
Is this common?
Media logo bars are extremely common in this category. That is a reason to check them, not a reason to wave them through.
Sources
- Health Products Compliance GuidanceU.S. Federal Trade CommissionThe
competent and reliable scientific evidence
standard, and the rule that consumer testimonialsare never sufficient to substantiate claims about the effects of a health product.
What this page was checked against
Every figure on it is transcribed from the supplied Supplement Facts panel and checked-out pack, derived by arithmetic from those, or taken from a source on the references page.