Investigation · 2 min read
An Ingredient List That Points At Nothing
Every site this desk builds starts by transcribing a panel. This one could not, and the reason is a single sentence.
The written pack has a heading, Named list, exactly where every other pack in this series has its ingredients.
Under it there is one line: Follow the current bottle panel.
The pack contains front-of-bottle photographs and no photograph of the back, which is where that panel is printed.
So the instruction and the thing it points at are both in the same box, and only one of them is there.
Why this is different from the other gaps
Several packs in this series have been missing a panel photograph. That is a housekeeping failure: somebody shot the front and not the back, and the written brief carried the ingredient names anyway.
This one is different in kind. The written brief does not carry the names. It explicitly defers to the panel, which means whoever assembled the pack understood that the panel was the authority and then did not include it. The deferral is the interesting part: it is a correct instinct about where the truth lives, followed by the omission of the truth.
What is left to work from
Where every fact on this site came from
The written pack supplied with this product contains no ingredient list. Under Named list
it carries one sentence: Follow the current bottle panel.
The bottle panel is the thing that was not supplied. So rather than a transcription, this site publishes a ledger: every fact it states, and the source it came from, strongest first.
The bottle photograph
A photograph of the actual product. The strongest source in this pack.
- The product's name
CARDIOCLEAR7, with a trademark mark.
- The brand
Simple Promise, with the line
WE FOLLOW THE SCIENCE
beneath it. Spelled correctly on the bottle. - The two claims
Supports a Healthy Heart*
andHelps Maintain Healthy Cellular Energy*
. Both are structure-function phrasing. - The count
30 CAPSULES, 30 Day Supply.
- The form
Capsules. The written pack says only
see the sales page / label
.
A generated graphic
Not a photograph. Its copy of the brand's own seal is misspelled, which is how this site knows it was generated.
- The three ingredient names
CoQ10, Shilajit Extract and PQQ Disodium Salt, from the generated
INSIDE CARDIO CLEAR 7
graphic. This is the only source for them anywhere in the pack, and it is not a photograph. - The FDA disclaimer sentence
Printed along the foot of the same generated graphic.
The written brief
Prose supplied with the product. Useful for contact details and terms; it names no ingredients at all.
- The order desk
A phone number, described as the BuyGoods default order desk.
- The two New York addresses
An office and a returns address.
- The guarantee
60 days from purchase unless the sales page prints a longer window
— which is a term that defers to a document this site has not seen. - The lot and CoA references
Draft labels for a production run. Neither is a test result.
Nothing supplied it
This site prints no figure and describes the hole instead.
- Any amount, for any ingredient
No milligram figure appears anywhere in this pack.
- The serving size and directions
The written pack says
Follow the label
; the label text supplied is the front of the bottle, which carries no directions. - The price
The written pack says the prices are the ones printed at the checkout. No figure was supplied.
- Any caution, storage or allergen line
Nothing on any supplied artwork warns about anything.
- The Supplement Facts panel
No photograph of the back of the bottle exists in this pack.
Four of these rows are in the bottom group, which is the honest summary of this pack. The three ingredient names sit in the second group rather than the first, and they are marked that way everywhere they appear on this site.
Still deciding?
The sentence to hold on to is the written pack’s own. Under Named list
it says: Follow the current bottle panel. The bottle panel is the one thing the pack does not contain, and everything else on this page follows from that.
- Three ingredients named, none with an amount
- No Supplement Facts panel was supplied to this site
- U.S. stocking partner for Cardio Clear 7
No price, no discount and no delivery estimate is printed anywhere on this site, because none was supplied to it.
What would close it
- One photograph of the back of the bottle.
- Taken square-on, in daylight, close enough to read the smallest line.
- Sent to [email protected].
- This site would publish the transcription the same day, and say where it came from.
Questions
Is the product at fault for this?
No. This is about the information pack supplied to this desk, not about the capsule. The bottle on a buyer's kitchen table presumably has a panel on it.
Could the panel be somewhere else?
It could be anywhere on the label. What is certain is that no photograph supplied here shows it.
Why not just use the brand's website?
Because this site publishes what it was given and says so. Pulling an ingredient list off a page and presenting it as the label is the exact move this site exists not to make.
Sources
- 21 CFR 101.36 — Nutrition labeling of dietary supplementsU.S. Electronic Code of Federal RegulationsThe rule that
the label of a dietary supplement that is offered for sale shall bear nutrition labeling in accordance with this regulation
, and the proprietary-blend rules on total weight and descending order of predominance by weight.
What this page was checked against
Every figure on it is transcribed from the supplied Supplement Facts panel and checked-out pack, derived by arithmetic from those, or taken from a source on the references page.